ARIZONA SUNSHINE 2
Making the Reveal Trailer BTS
Vertigo Games
The Brief
Hot on the heels of the Arizona Sunshine 2 reveal trailer's blockbuster success for Arizona Sunshine 2, we embarked on a mission to peel back the curtain with a behind-the-scenes video like no other. Our aim was to document the creative journey with a twist, infusing fun and uniqueness into the traditional format. This video not only highlights the team's innovative process but also showcases how they turned a concept into reality in a mere 12 weeks.
The Creative
To bring this behind-the-scenes film to life, we crafted a narrative that dances through the creative journey, weaving together a tapestry of triumphs and trials.
Adopting a mixed media style, we brought to light the team's spirited dash against time and obstacles, painting a picture of determination and inventive flair. This narrative doesn't just peel back the curtain on the hard work involved; it sings a vibrant ode to the art of turning vision into reality, capturing the essence of creativity in motion.
The Result
The result was a dynamic and captivating twist on the traditional behind-the-scenes format. Showcasing our team's prowess and unwavering determination, this video not only highlights our creative capabilities but also sets a benchmark for future behind-the-scenes productions. It stands as a testament to our ability to innovate and inspire, charting the course for our next creative ventures.