DARKFIRE HEROES
CG Reveal Trailer
Rovio
The Brief
Rovio, the makers of Angry Birds, were looking for an ambitious CGI film to put their brand new mobile game on the map. The game, Darkfire Heroes, is a fantasy RPG with powerful heroes, special attacks, smaller enemies and a big boss. Unlike their main competitors, this RPG was about coming together as a team to fight enemies, as opposed to heroes fighting each other.
The Creative
Above all, we needed a story that would captivate an audience that loved the thrill of trial and error, strategy and teamwork. We also needed to speak to ‘completionists,’ to encourage them to play through the levels and reach the final ‘Boss Battle,’ set in a grand castle, to win the game. All this in just 30 seconds.
Our aim was to portray fidelity to the gameplay, whilst showing off the level design and fantasy RPG elements of Darkfire Heroes.
The massive array of playable characters in the game sets it apart from other RPGs. Getting to know these heroes’ races, classes, strengths and weaknesses, is key to our heroes defeating the Darkfire scourge.
The Result
After launching the CGICastleBossBattle in our campaigns, it quickly represented 25% of the game’s share of acquired installs, thanks to a CPI 33% lower than any other concept running on the same timeframe.
Furthermore, Rovio received very good feedback from the users, adding up to a total of 10k post reactions on social media (as sponsored content).