EE POWER UP PROGRAMME
Women in Gaming - Valorant eSports Training
EE + Havas Play
The Brief
Tasked with creating a five episode docuseries following six competition winners that embarked on a journey to learn from the best in the business, professional womens eSports team GiantX.
The series followed the winners as they trained with the women's Valorant team, developed their skills, delved deeper into the mental and physical aspects of training and learned about the ins and outs of the eSports industry.
The Creative
Hosted by GK Barry, the series not only documented the journey the six Valorant players went on throughout the programme, but also delved deeper into the challenges women face in the gaming space and how EE embarked on a mission to combat this and become a voice for women to help tackle the abuse and misogyny they face on an almost daily basis.
The Result
The docuseries successfully captured the challenges, progress and journey the six competition winners went on throughout the programme whilst simultaneously peeling back the curtain on what eSports players have to go through in order to compete at the highest level.
Recieved well online, this series is marked the beginning of EE’s efforts to combat the challenge women face in the gaming space.