HUUUGE CASINO
Live Action TVC
Huuuge Games
The Brief
We were tasked with producing Huuuge Casino's first ever live-action TVC that would air on daytime networks across the United States.
Our challenge was to create a narrative that looked & felt akin to the types of terrestrial TV shows that it would be played between; whilst also emphasising the social element of playing Huuuge Casino with friends and the fun, competitive nature of the game.
The Creative
To ensure the ad wouldn't feel out of place on terrestrial daytime TV networks, we set the story in an idyllic, Desperate Housewives-inspired, American cul de sac.
Our story follows a married couple whose daily life progressively becomes more and more competitive, with one character seemingly unbeatable against the other until finally, the underdog (the husband) wins a Huuuge Jackpot, with a comedically over-the-top reaction.
The Result
Shot in the UK, but set dressed to look like the perfect American home, the final result was a fun, playful and competitive film that spoke directly to the target market.
Well received in the US, the film led to increased app downloads and installs, and successfully highlighted the key USPs for the game.